5 Great Ways Pool Companies Can Use Yard Signs

by Pool Builders on 08-14-2011 in Articles

Owning a pool company can be very challenging. Business is very seasonal, and in many cases the market is limited. Thus, it's very important to advertise your business and show customers the advantage of choosing you over one of your competitors. Yard signs are an inexpensive but effective way to do just that. Here are some great ways to use signs for your pool company.

  1. In-Progress Installation-While you are installing (or even cleaning) a pool, display lawn signs around the home or building so that other potential customers will notice who's doing the work. Keep in mind that when you display your name you're tied to the job, so make sure your employees are always doing their best.
  2. Completed Installation-Once the pool has been installed, ask your client if you can continue to display signage near the pool, so that both those swimming in it and those in the neighboring area will see your quality work. This is a great referral program, of sorts, as you can track how new customers found out about your business.
  3. Business Clients-In most cases, personal pools are the "bread-and-butter" for pool companies, but business clients have the potential for more business, especially for companies like hotel chains, summer camps, resorts, etc. Display signs at these pools so that you receive credit for your quality work-you never know when a prospective new client will take a dip!
  4. Special Offers-To keep business steady year-round, you'll probably need to offer a special discount or promotion to new customers during the off-season. Display lawn signs at your retail location or even all around town letting people know of your special. Make sure to include your business phone number or list your website so that viewers of your sign have a way to get in touch with you in case they would like to book an appointment.
  5. Safety-Another important use for pool signs is to promote safety in and around the pool. Order pool safety signs which can be used as a way to up-sell your clients, or even just to offer them as an added convenience. It makes you look more responsible and socially-aware of the potential dangers of your industry.

Pool company marketing requires good targeting and a strategic implementation plan to be successful. What better way to sell your products and services than by featuring them? Signs are the best and most-affordable way to draw attention to your pools, your cleaning services, and your storefront.

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