Internet Marketing Tips - Which End Of The Pool?

by Pool Builders on 10-23-2010 in Articles

I admit it. I never learned how to swim. It's not that I was afraid of the water or anything like that. I just never had any desire to learn. But one day, when I was quite old, I had an incentive to get into a pool. I'll leave it at that. I was a little scared at first, so I got in at the shallow end of the pool, right by the edge, so that if anything happened, I wouldn't be too far away from safety. As I started to see that swimming wasn't such a big deal, I gradually went from one end of the pool to the other. In one day, I learned how to swim. I guess I was a natural.

Okay, you're probably asking what this has to do with Internet marketing. Well, it has everything to do with it. There are shallow ends and deep ends when it comes to marketing as well. And when you're first starting out, you might be a little hesitant to jump into the deep end. If so, no problem. Start at the shallow end and work your way down to the deep end, so to speak. Still confused? No problem. Let me give you an example of what I'm talking about.

Let's say you've been hearing all this talk about PPC advertising, or more specifically, AdWords. Problem is, you know nothing about it. You have heard that it can really drain your wallet. Trust me, if you don't know what you're doing, it can. So you want to try it but you don't want to risk a lot of money. In other words, you don't want to jump into the deep end of the pool right off the bat. So what do you do?

Well, what you can do is this... and it's very simple and safe. Open up an AdWords account with one of those vouchers that they so often give away. That's right. They'll give you a few bucks to actually TRY their PPC advertising system. This way, since you're playing with house money, you really have nothing to lose. Start a campaign at some nominal amount, say $5 a day... just to test the waters. See what kind of response you get to your ad and what kind of conversion you get on your sales page. If the results you get are good, albeit quite limited, ramp up the campaign with your own funds.

And this is just one example. You can do this with just about any form of marketing. Want to test article marketing but aren't sure if you can write well or if articles will even work for the niche you've chosen? No problem. Just write two or three to begin with and see what kind of response you get. If the response is good, ramp things up and write some more or even outsource the writing... as long as it's profitable to do so.

You don't have to jump into the deep end of the pool right from the start. There is nothing wrong with taking things slow and testing things out BEFORE you put everything you have into them.

To YOUR Success,

Steven Wagenheim

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