Plan your Strategy With A Great Business Card Design.  

by Pool Builders on 08-28-2011 in Articles

Do you keep in mind how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride once they gaze on their new business cards. That little piece of paper represents years of designing and energy and onerous work and dreams. The thrill of seeing "your name in print" on a business card is difficult to beat.

Unfortunately, other folks couldn't care less. Your business card, the one you are so happy with, is just another advertisement... another piece of clutter to file. It's no more or less necessary than any of the many business cards that cross a break's desk at any given purpose in time.

The psychology of business cards

How do you make sure that your card is one among the few that draws attention, gets kept, filed, and really used when your prospect desires your product or service?

It pays to think about the reasons people keep cards to begin with. Typically, it is not for the rationale you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you put in and maintain swimming pools. You meet Nancy Newcomer and have a nice conversation about landscaping around in-ground pools. You're needing to conclude the conversation by giving her your business card as a result of she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not essentially.

Nancy might simply as simply be asking as a result of her neighbor has a pool, or as a result of her mom had a bad experience after they installed their pool, or as a result of she's always liked to swim and loves plants too, or because she collects business cards and does not have one with a pool on it, or as a result of she's new in town and you are the sole friendly person she met today.

In truth, consistent with Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that somebody may decide to keep your business card.

1) As a link to a potential client or client.

Let's say you're in network selling, and John Johnson mentions that his wife was in MLM, too. She liked the business model however simply wasn't proud of the corporate. Odds are you'll keep John's card because it is a suggests that of contacting John's wife regarding your own business opportunity.

a pair of) As a link to a resource or a supplier.

If you are in the construction business and meet somebody who sells laborious-to-find lighting and fixtures, you may in all probability keep their business card.

3) As a link to a colleague.

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other throughout busy periods, or work together as members of an trade association.

4) For social, non-business reasons.

Maybe you could not care less that Kelly sells car insurance. She's awfully cute, though...

5) For referring business - it might be passed on to someone else.

If your neighbour has had a arduous time finding someone who washes windows, and you meet somebody who's simply started a residential window washing service, you'll in all probability accept their business card and pass it on to your neighbour.

six) To update info they have already got.

Maybe they have an recent card of yours with your previous phone variety on it, or while not your website address.

7) Just in case.

Some individuals have a hard time parting with anything as a result of they could would like it someday.

eight) Something likable, uncommon or helpful concerning the person or their card.

I kept the business card of a police officer named "Sarah Justice" simply as a result of I suppose she's got a great name for her line of work (it's known as an "aptronym"). Alternative people keep business cards that contain useful information like amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Build it clear what you do and who you are doing it for. Your card might be passed on to someone else, or the recipient could be trying to remember you later after a long day of meeting folks at a convention.

A lot of selling methods:
· Add helpful info to the rear of your card.
· Get in the habit of jotting notes on the back of business cards ("Likes soccer. Send catalog.") Encourage card recipients to try to to the identical.
· Raise people who receive your cards to pass them on and reward them for referring business.
· Develop and memorize a catchy tagline to mention as you hand out your card, particularly if your card isn't significantly uncommon or useful.
Now that you recognize why they are retained, use this information to make Business Cards <[>] that will be noticed, kept, and used for years to return.
Nowadays, a small business desires every ounce of promoting muscle they'll get. Business cards are a good weapon for an entrepreneur to own in the trenches when competing for purchasers.

You designed your business cards using all the right techniques and it looks unbelievable. Now that you've got got the attention of the holder, are your words appealing to them?

This is one typically overlooked promoting essential: What your business card says.

Take your business card out and have a smart examine it. What words do you employ to describe your business, your merchandise or your services?

The header or slogan ought to speak on to your customer and distinguish your business from the rest. Remember your card can possible be on a bulletin board or in a very rolodex with some other competitors. This tiny bit of text could mean the difference between a brand new consumer or unseen revenue.

Give them a reason to decision:
· The ____ that works as laborious as you are doing
· ____ doesn't need to be expensive
· Not just another ____
· The ____ advantage
· The best-kept secret in ____
· Don't get stuck with...
· How our ____ stacks up
· Can you afford to not...?
· An investment in your future
Next, give the holder a bottom line that's irresistible:
· Save up to ____ p.c
· Huge discounts
· Receive a ____% discount when you gift this card
· Visit our website for special rebates and coupons
· Don't pay more for ____
· Gift this card at our showroom and receive a free ____
· Call us for a special offer for 1st time customers
Lastly, embody a closing statement that can encourage the holder to reply:
· Why accept ____ when you'll have ____
· A rewarding ____ awaits you
· You owe it to yourself to ____
· Seeing is believing
· You may be glad you did
· ... and that is a promise!
· Put our concepts to work for you
· We have a tendency to'd like to hear from you
· Decision us today to schedule a briefing
· Looking forward to hearing from you
Mix and match these phrases to make Business Cards <[>] that can compliment your product or services, prompting that each one-vital phone call or e-mail. The saying goes that a image is price a thousand words. I say that a few well chosen words are priceless.

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